Social media is filled with advice on how to run a successful business, but not all of it will help you get to the top. In fact, some of the most common tips can actually hold you back from reaching your full potential as a solopreneur.
Let’s break down five common social media tips you should ignore and what to focus on instead.
1. “Focus Solely on Your Happiness”
Why It’s Misleading:
Of course, happiness is important, but building a business is tough, and it won’t always make you feel good. If you focus only on being happy, you may avoid necessary challenges that lead to growth. Discomfort is often where the real progress happens.
What to Do Instead:
Embrace the discomfort and challenges of entrepreneurship. Balance your pursuit of happiness with grit and perseverance to push through hard times. The happiness you seek often comes after you’ve overcome the obstacles.
2. “Always Be Motivated”
Why It’s Misleading:
No one feels motivated all the time. Relying solely on motivation is a recipe for inconsistency. Successful solopreneurs understand that it’s discipline and systems that keep things moving forward, not just bursts of inspiration.
What to Do Instead:
Develop routines and systems that allow you to stay consistent, even when you’re not feeling particularly motivated. Focus on discipline, and let the structure carry you through.
3. “Take Frequent Breaks When Things Get Hard”
Why It’s Misleading:
While breaks are important, taking too many or relying on them when things get tough can become a way to avoid the challenges. Solopreneurs who succeed know how to push through discomfort and stay disciplined when things aren’t easy.
What to Do Instead:
Learn to differentiate between needing a real break and using breaks as an escape. Build mental resilience and practice working through tough moments, knowing that growth often happens when you’re outside your comfort zone.
4. “Just Focus on Being Happy”
Why It’s Misleading:
Happiness shouldn’t be your only focus in business. True success comes from perseverance, problem-solving, and pushing through difficulties. While happiness can be a byproduct of success, it’s the hard work that gets you there.
What to Do Instead:
Shift your focus from seeking happiness to building resilience. Find joy in overcoming challenges and achieving milestones, rather than expecting happiness to guide every decision you make.
5. “It’s Okay to Wait Until You Feel Ready”
Why It’s Misleading:
You will rarely, if ever, feel 100% ready to take the next big step in your business. Waiting for the perfect moment often means you’ll miss opportunities. Successful solopreneurs know that progress comes from taking action, not waiting for everything to feel right.
What to Do Instead:
Take action even when you feel unsure. Trust that learning and growth come through doing, not waiting. Progress is better than perfection, and moving forward is what builds momentum.
Stop Following the Wrong Advice and Build Real Success
Social media is full of well-meaning advice, but it’s important to filter out what doesn’t serve your entrepreneurial journey. By avoiding these common traps and focusing on discipline, resilience, and action, you can set yourself up for real solopreneur success.
Ready to Find What Really Works? Let Build 2 Thrive Help
If you’re ready to stop following bad advice and start taking actionable steps toward success, my Build 2 Thrive services are designed for you. I provide personalized reports that guide you toward the best money-making strategies based on your strengths and goals.